Agenda

Getting Down to Social Business – Friday, Friday 3, 2012

8 – 8:30 am

Registration/Breakfast

8:30-9:00 am

Conference Welcome

• Donna Ennis, Project Director, MBDA Business Center at Georgia Tech’s Enterprise Innovation Institute
• Brent Leary, Conference Lead
• Michael Thomas, Microsoft- Kick off – “The Consumerization of IT”, the Social Business

9:00 – 9:35 am

Speed of Customer Service in the Social Age

• Matt Trifiro – VP of Marketing, Assistly

9:35 -10:10 am

Connecting the Dots: The Impact of PR,

Marketing and Community on Service

• Emily Yellin, Author of Your Call is (not that) Important to Us
• Jeff Nolan – Vice President of Product Marketing, Get Satisfaction

10:10-10:20am

Break

10:20 – 11:00 am

Journey to Middle of the Funnel:

Connecting Inbound Marketing to Sales Conversion

• Jeanne Hopkins –VP of Marketing, HubSpot

11 – 11:45 am

Keynote Address:

• Paul Greenberg

11:45 – 12:30 pm

 Lunch

12:30 – 1:10 pm

The Role of Community & Influencers

in Today’s Business Environment

•  Anita Campbell, Publisher Small Business Trends
•  Robin Carey, CEO of Social Media Today
•  Adrienne Graham, Founder Empower Me! (Moderator)

1:10 – 1:45 pm

Building Community for Traditional Business

• Lauren Vargas – Director of Community Strategy, Aetna

1:45 – 1:55pm

Break

1:55 – 2:30 pm

Next Level Listening

• Cory Hartlen, Product Marketing Manager, Radian6

 2:30 – 3:10 pm

The Realities of becoming a Social Business

• Bert DuMars, VP of Digital Marketing and Ecommerce, Newell Rubbermaid
• Adam Naide, Executive Director of Social Media Marketing, Cox Communications
• Larry Ritter, SVP and GM, Sage CRM Solutions
• Art Hall, Director, Alavarez and Marsal (Moderator)

3:10 – 3:45pm

Closing the Deal – The Impact of Social on Selling, the Sales Organization and Customer Relationships

• Graham Clark, Partner, Customer Results – TAG CRM Board
• Judy Mod, CEO, Social Executive Council
• David Favero, Director of Sales, Shoutlet

3:45 – 4pm

Closing Remarks