Improving Customer Experience by Improving the Company – Friday, Friday 22, 2013
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8 – 8:30 am
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Registration/Breakfast
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8:35-8:45 am
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Conference Welcome
- Donna Ennis, Project Director, MBDA Business Center at Georgia Tech’s Enterprise Innovation Institute
- Brent Leary, Conference Founder
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8:45 – 9:10 am
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Building Businesses in the Age of the Customer: How Do You Do It?
- David Cummings, Founder of Pardot
- Jon Ferrara, Founder of Nimble
- T.A. McCann, VP of Product Strategy for BlackBerry and Founder of Gist
- Kyle Porter, CEO of SalesLoft (Moderator)
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9:10 -9:35 am
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The Subscription Economy:
Why Subscriptions are Good for Business & Customer Relationships
- Brian Bell, Chief Marketing Officer, Zuora
- Denis Pombriant, Managing Principal, Beagle Research
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9:35 – 10:00 am
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Improve Employee Moral with Learnings from Social Media
- Nate Skinner, Vice President of Enterprise Marketing, Salesforce.com
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10:00-10:10am
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Break |
10:10 – 10:35 am
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The Role Social is Playing in Customer Service Today, Tomorrow & Forever
- Tricia Gellman, Sr. Director of Product Marketing, Salesforce.com
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10:35 – 10:50 am
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Reverend Ferrara’s Gospel from the Social Stream
- Jon Ferrara, Founder of Nimble
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10:50 – 11:15 am
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Marketing Automation in a Social World – Combining Channels to Optimize Customer Acquisition
- Rick Burnes, Product Marketing Director, HubSpot
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11:15 – 11:45 am
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Keynote Address: Big Data, Small Insights – Making Them Work for Your Relationships with Today’s Customer
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11:45 – 12:30 pm
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Lunch
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12:30-12:55 pm
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Tales in Customer Experience Development
- Ashish Bisaria, Senior Vice President of Customer Experience, Manheim
- Rob Houser, Senior Director, Prouct Management for Sage Software
- Esteban Kolsky, Founder and Principal, ThinkJar
- Ginger Conlon, Editor-in-Chief, Direct Marketing News (Moderator)
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12:55-1:20 pm
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Case Study: Rosetta Stone – Using Social Selling to Go After Enterprise Customers
- Heidi Tucker, Vice President of Global Alliances for InsideView
- Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone
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1:20 – 1:45 pm
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Building an Active Community Around Your Business
- Jeff Nolan, Vice President of Business Development, Get Satisfaction
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1:45 – 2:10 pm
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Content, Curation, Community & Influence in Today’s Business Environment
- Anita Campbell, Publisher Small Business Trends
- Robin Carey, CEO of Social Media Today
- Adam Wexler, Chief Evangelist, InsightPool.com
- Ramon Ray, Publisher of SmallBizTechnology.com (Moderator)
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2:10 – 2:20pm
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Break
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2:20 – 2:45 pm
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The 3 Ps for Avoiding Social CRM Failure
- Chris Bucholtz, Editor-in-Chief, CRM Outsiders
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2:45 – 3:10 pm
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The Realities of becoming a Social Business, Revisited
- Teresa Caro, Vice President of Social Marketing, Engauge
- Bert DuMars, VP of Forrester Research
- Adam Naide, Exec. Director of Marketing for Social Media at Cox Communications
- Art Hall, Director, Alavarez and Marsal (Moderator)
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3:10 – 3:30pm
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A Look Into the Future of Social Business
- James Andrews, Founder, Social People
- Judy Mod, CEO, Social Executive Council
- Denis Pombriant, Managing Principal, Beagle Research
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3:30 pm
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Closing Remarks
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