Social Biz Atlanta 2013 – Agenda

By at January 10, 2012 | 12:45 pm | 0 Comment


Improving Customer Experience by Improving the Company – Friday, Friday 22, 2013

8 – 8:30 am


8:35-8:45 am

Conference Welcome

  • Donna Ennis, Project Director, MBDA Business Center at Georgia Tech’s Enterprise Innovation Institute
  • Brent Leary, Conference Founder

8:45 – 9:10 am

Building Businesses in the Age of the Customer: How Do You Do It?

  • David Cummings, Founder of Pardot
  • Jon Ferrara, Founder of Nimble
  • T.A. McCann, VP of Product Strategy for BlackBerry and Founder of Gist
  • Kyle Porter, CEO of SalesLoft (Moderator)


9:10 -9:35 am

The Subscription Economy:

Why Subscriptions are Good for Business & Customer Relationships

  • Brian Bell, Chief Marketing Officer, Zuora
  • Denis Pombriant, Managing Principal, Beagle Research


9:35 – 10:00 am

Improve Employee Moral with Learnings from Social Media

  • Nate Skinner, Vice President of Enterprise Marketing,




10:10 – 10:35 am

The Role Social is Playing in Customer    Service Today, Tomorrow & Forever

  • Tricia Gellman, Sr. Director of Product Marketing,


10:35 – 10:50 am

 Reverend Ferrara’s Gospel from the Social Stream

  • Jon Ferrara, Founder of Nimble

10:50 – 11:15 am

Marketing Automation in a Social World – Combining Channels to Optimize Customer Acquisition

  • Rick Burnes, Product Marketing Director, HubSpot

11:15 – 11:45 am

Keynote Address: Big Data, Small Insights – Making Them Work for Your Relationships     with Today’s Customer

  • Paul Greenberg

11:45 – 12:30 pm


12:30-12:55 pm

Tales in Customer Experience Development

  • Ashish Bisaria, Senior Vice President of Customer Experience, Manheim
  • Rob Houser, Senior Director, Prouct Management for Sage Software
  • Esteban Kolsky, Founder and Principal, ThinkJar
  • Ginger Conlon, Editor-in-Chief, Direct Marketing News (Moderator)

12:55-1:20 pm

Case Study: Rosetta Stone – Using Social Selling to Go After Enterprise Customers

  • Heidi Tucker, Vice President of Global Alliances for InsideView
  • Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone

1:20 – 1:45 pm

 Building an Active Community Around Your Business

  • Jeff Nolan, Vice President of Business Development, Get Satisfaction

1:45 – 2:10 pm

Content, Curation, Community & Influence in Today’s Business Environment

  •  Anita Campbell, Publisher Small Business Trends
  •  Robin Carey, CEO of Social Media Today
  • Adam Wexler, Chief Evangelist,
  •  Ramon Ray, Publisher of (Moderator)


2:10 – 2:20pm


2:20 – 2:45 pm

The 3 Ps for Avoiding Social CRM Failure

  • Chris Bucholtz, Editor-in-Chief, CRM Outsiders

 2:45 – 3:10 pm

The Realities of becoming a Social Business, Revisited

  • Teresa Caro, Vice President of Social Marketing, Engauge
  • Bert DuMars, VP of Forrester Research
  • Adam Naide, Exec. Director of Marketing for Social Media at Cox Communications
  • Art Hall, Director, Alavarez and Marsal (Moderator)

3:10 – 3:30pm

A Look Into the Future of Social Business

  • James Andrews, Founder, Social People
  • Judy Mod, CEO, Social Executive Council
  • Denis Pombriant, Managing Principal, Beagle Research

3:30 pm

Closing Remarks