The focus of the day is squarely on integrating social and traditional cultures and strategies to better prepare businesses to meaningfully interact with today’s social customer. If you are charged with seeing your organization move beyond ad-hoc, sporadic use of social to a more cohesive customer engagement strategy combining traditional CRM with social tools, then this day was designed for you.
Here are a few organizational roles we feel with benefit greatly from attending Social Business Atlanta:
- Marketing
- Marketing Communications
- Customer relationship management
- CustomerRetention Specialists/Managers
- Customer Loyalty Managers
- Customer Acquisition Managers
- Customer Collaboration Planners
- Database marketing
- Market intelligence
- Digital/Social media marketing
- Branding, Sales
- Contact Centre Management
- Corporate & General Management
